Seven Simple Steps to Better Advocacy
- Israel wants peace- many Americans think that the lack of peace is due to both Israelis and Palestinians. Always stress that Israel’s main goal has always been and always will be peace. Remind people Israel is the only Democracy in the Middle East.
- Offense- Stay on the offense. Remember that what people hear sticks with them and so if they hear you constantly talking about Israel’s commitment to democracy, freedom, and peace, then that is what will stick with them.
- Don’t stress the (ancient) past- The fact that the Jews have lived in Israel for thousands of years, is religiously based, and not a convincing argument. Stress the recent past (Post 1948) and relate it to the present and future to give a valid argument. The fact that Israel has offered to return lands captured in war in exchange for peace, yet Palestinian authorities refused is a valid argument. But, don’t focus too much on land and who has to give up what. You lose your audience when they begin to think that one side has given up or has taken too much land
- Cooperate- Make sure that everyone else around you is talking about the same hopeful message, or the same political message. Mixed messages get people confused and send out the wrong idea. Things get accomplished when a uniform message is sent.
- Spread – Get your message where it needs to be spread- It is important to talk to all USYers, but it is most important to reach out to those who are indifferent to Israel. Use other USYers to help spread messages, or even other people in your synagogue (Like Sisterhood or Men’s Clubs)
- Television is the medium- Many people get their news through television. Media, especially in America, can be incredibly biased against Israel. This is why it is so important to provide your chapter with accurate news sources and to talk about media biases so that people in your chapter can watch out for them. ?Examples of bias are: Misleading definitions and terminology, imbalanced or opinionated reporting,?lack of context, and selective omission.
- Keep it simple – Instead of trying to fit in every piece of information ever in existence, pick a few things to stress. Repetition help! People will catch on.